Puzzle marketing for pizza

The email they open on purpose.

Millions of people start the day with a word game. CluedUp puts one in your restaurant's emails. Your regulars solve it on their lunch break, and the answer gets them a deal on lunch.

Try today's puzzle. That is what lands in your customers' inbox.

TP
Tony's PizzaToday's clue: five letters, every pizza has one

The Daily Slice

6 tries

Type a guess or tap the keys.

Solved.

Free garlic knotsKNOTS-CLUE

Show this at the counter or use the code online. Streak: 1 day.

How it works

Coupons get deleted. Puzzles get played.

Most restaurant emails are a discount and a photo. People learn to skip them. A puzzle gives them a reason to open yours every day, and a reason to come in when they win.

1

Pick your puzzles

Choose from word games, riddles and logic puzzles written around pizza. Set how often they go out and what a solve is worth.

2

They land in your emails

CluedUp drops the day's puzzle into the emails you already send, or sends a short daily one for you. It plays right in the inbox or one tap away.

3

Solvers come in hungry

A correct answer earns the deal you set. Streaks and a store leaderboard keep people coming back for tomorrow's puzzle.

The puzzle box

Two minutes of fun, served daily.

Every puzzle is short enough for a lunch break and hard enough to feel good about. New ones are written every week, so nobody runs out.

PESTOSLICE
Word game

The Daily Slice

Guess the five-letter word in six tries. Green means right spot, yellow means wrong spot.

"I'm red, I'm round, I sit on top. Slice me thin or you'll never stop."

Riddle

Topping Riddles

One rhyme, one topping. Quick to read out loud at a table, and good for a laugh at the counter.

✓××××✓××✓××××✓
Logic

Logic Pies

Four friends, four orders, a few clues. Work out who got the pineapple.

CRUSTOA
Crossword

Mini Cross

A five by five crossword with clues about your menu, your town and the local team.

🍕🍅🧀🍕🍅🍕🍕🧀
Number logic

Pizza Sudoku

Sudoku with toppings instead of numbers. Each row, column and box gets one of each.

?!?!?
Your own

House Specials

Answers built from your own menu and specials. Your customers learn the menu while they play.

BK
Big Burger Co.
20% off this weekend only
Don't miss out on our biggest deal of the...
TP
Tony's Pizza
Tuesday's clue: 5 letters, goes on everything
Day 12 of your streak. Solve it and the knots are on us.
SB
Sub Barn
New! The Mega Melt is here
Try it today at your nearest location...
TC
Taco Corner
We miss you! Come back for $5 off
It's been a while since your last visit...
Why it works

Be the one email worth opening.

  • A reason to open every dayA new puzzle each morning means your name in their inbox is something to look forward to.
  • Deals that feel earnedPeople value a reward they won more than one they were handed. It also protects your margins.
  • Timed for lunchSend at 11:30. They solve it at their desk, and lunch is already decided.
  • Works with what you haveUse our daily send, or paste the puzzle block into the email platform you already use.
Streaks and leaderboards

Make your shop part of their routine.

Every day solved adds to a streak. Every streak shows up on your store's leaderboard. Nobody wants to break a 30-day run, so they keep opening, and they keep ordering.

MON
TUE
WED
THU
FRI
SAT
SUN
1. Maria G.41-day streak
2. Devon R.33-day streak
3. The 4th floor team27-day streak
4. Sam K.19-day streak
Questions

Good questions.

Do I need a new email platform?

No. CluedUp can send a short daily puzzle email for you, or give you a puzzle block to drop into the emails you already send.

Who writes the puzzles?

We do. Every puzzle is written by people, checked for fairness, and kept to about two minutes. You can also request puzzles built around your own menu.

How do rewards work?

You choose what a solve is worth, like a free side, a dollar off, or points. Winners get a code they can use at the counter or online, and you set the limits.

Is this only for pizza?

Pizza is where we started, and the puzzles are pizza flavored. Any quick-service restaurant with regulars can use it.

When can I start?

We are onboarding a small group of restaurants first. Join early access and we will set yours up.

Give them a puzzle. Get a regular.

Early access is open to a small group of pizza shops and quick-service brands.

Get early access →